The Yacht Club Company :: Sailing into 2015!

Dear Members, 

It's amazing to think that we got fired from our corporate jobs two years ago and this was all just a dream. Now, we're in the process of building the largest entertainment network in Nashville!

Moving forward into 2015, we'll be introducing tons of new and exciting elements to The Yacht Club Company! 

- Print-On-Demand™ Merchandising & Apparel 

- Online Store Fulfillment Services 

- Special Event & VIP Merchandise Packages

- Free Ticket Contests for The Yacht Club Company Featured Concert & Events

- Custom T-Shirt Printing via The Yacht Club Company Clothing

We're committed to enhancing the entertainment experience for our members by building a platform to exhibit and showcase the talents within Nashville, TN! Feel free to Contact Us or comment below on more ways that we can improve your staycation in this beautiful city! 

Yacht On, 

The Captains of The Yacht Club Co. 

New Website Updates // Music & Fashion

Message from The Founders:

First, we want to congratulate everyone on making it half-way through 2014! We'll be celebrating our 2-year anniversary this month, and we are extremely grateful for everyone's support for The Yacht Club Company brand and allowing us to live the dream! As a token of our appreciation, here's a few ways that we plan on giving back:

// Music //
We’re developing partner-ships with promoters, venues, and artists to bring you the most up-to-date news on music and events. Our new Music webpage will feature auditory and visual material from artists that inspire us, allowing you the opportunity to discover and download new music with a chance to see a show near you at no cost!

Who doesn't like free concert tickets? Follow us on Facebook, Twitter, and Instagram to stay updated for a chance to win tickets to see your favorite shows!

// Fashion //
We’ve had the unique opportunity to transform our craft into a business, and we’re collaborating with artists, bands, and designers to create new merchandise. We provide complete assistance from concept to completion, creating merchandising for Sol Cat, Levi Ray, Roots of a Rebellion, & many more.

Check out our online store to see new merchandise from designers, like our most recent project with TRVLR/// Collective in Nashville, TN.
(*Available exclusively at Local Honey)

Our Print-On-Demand production process allows anyone the opportunity to make your dreams tangible through merchandise! Find out how today!

#YACHTON

Check out this video featuring Josh Carter of Phantogram wearing our Dark Night Illuminated Crew

//// D A Z E Y ////

In the pursuit of living our dreams, we’ve had the unique opportunity to be interviewed by several Belmont University students sharing our tale of success to their fellow classmates. We are truly grateful for all the students that have approached us, and we hope that our work and efforts spark the entrepreneurial spirit within you all. Recently, we were humbled to discuss our journey with Katelyn, an Entrepreneurship major and blogger for DAZEY.

DAZEY is a strong cocktail of fashion, photography, and art. It was born because of two women’s interest in fashion and art and love for the city of Nashville. Rachel is a very artistic and visual individual who has always been interested in blogging. She thought with Katelyn’s expertise in styling and social media marketing that the two of them could really team together to make something great. They wanted a name that was floral inspired but unique. Daisy… DAZEY. They just fell in love with it.

These ladies are nothing short of interesting and memorable. Rachel is a vintage baby doll and Katelyn is an urban city kid. Rachel has purple hair and Katelyn is a white girl with an Afro. The contrast between the two allows each girl to express their own individualities. The atmosphere of the blog is very fun and carefree. DAZEY condones a hard work ethic but never taking yourself too seriously. They strive to live their lives as creatively as possible and want to inspire others to do the same.

DAZEY is launching an online store soon, which is eventually going to move to a mobile storefront. This is their tangible goal but the real mission is to create a culture here in Nashville that thrives on freedom of personal style.

“The word ‘freak’ should not have a bad connotation. Let your freak flag fly! Anyone can and should be a DAZEY babe.” #DazeyBabe

Rachel and Katelyn are both entrepreneurship majors, so being their own boss is a huge priority for them. Also, they love to have the ability to make a living off something creative that inspires others. The DAZEY brand stands for everything they believe in, so to make their values something tangible is a really rad thing that a lot of people don’t get to experience. And for that, we salute them!

Do yourself a favor - Like DAZEY on Facebook and follow them on Twitter and Instagram to stay updated on their happenings.

Here's a preview of their upcoming clothing brand… DAZEY

The Trunk Nashville: Pop-Up Shop

     When we first began our pursuit of establishing The Yacht Club Clothing Company, we had a vision that we would be able to bring fashion and entertainment from place to place. Our online store has allowed us the ability to reach a worldwide market with the potential opportunity of owning a brick-and-mortar location in the future. In the meantime, we wanted to build a trailer or truck that would allow us to open shop at events and a street corner near you. Well we made friends with The Trunk, which operates Nashville’s first fashion truck as well as a boutique located in East Nashville.

Abigail Franklin, an aspiring entrepreneur that has spent decades styling male performers including Bon Jovi, Prince, and members of Creed, started The Trunk to bring products to you versus waiting for you to come shop. We first spotted The Trunk truck among food trucks at an event, and we instantly fell in love with the concept of the fashion truck. After all, if you can sell gourmet grilled cheese sandwiches and hip-hop inspired wraps from a converted service truck, then why not clothing and jewelry?

We sent her an email to let her know how much we admired her passion; suddenly, it sparked this partner-ship between our brands. In our attempt to bring fashion from place to place, The Trunk Truck & Boutique became the first retail location to carry The Yacht Club brand in Nashville. That’s not all…

In our effort to keep overhead costs low, we are constantly working on ways to bring our merchandise to you without the commitment of a storefront lease. So, The Trunk is emptying their store to set up shop at the Fashion for a Fraction event, and they are graciously allowing us to have a 2-day pop-up shop at their location.

We’ll be hosting the pop-up shop this weekend, Jan. 25^th & 26^th, located at The Shoppes on Fatherland. We’ll be showcasing new and exclusive merchandise with store discounts, food, music, and beverages.

Come fellow-ship with us as we celebrate Music, Art, Fashion & Action.

Gregory, S. (2009). Pop-Up Shops. Time, 174(21), 71.

Matthews, D. (2013). Go west, young man. Roads & Bridges, 51(6), 82.

McMAHON, T. (2012). Pop-up goes the shop. Maclean's, 125(18), 46-47.

The Future of Artist Revenue Streams

     As we pursue our dreams in this Digital Age, the Internet has equipped artists of all kind with the power to accomplish their career goals in Music, Art, Fashion, and Action. Crow-funding sites like KickStarter provide emerging artists the opportunity to acquire the funds necessary to fuel their passion and develop their craft. Corporate company cast-offs focus beyond brick-and-mortar and open up shops on Storenvy, Etsy, Shopify, and Big Cartel. Also, the torrent of streaming music services has erupted, with Spotify and Pandora creating a digital distribution platform for musicians and entertainers. Although there are many options for sourcing revenue, The Yacht Club Company specializes in providing quality artist merchandise as a fundamental tool in establishing a brand and growing your network.

     Listeners have flocked to this easy abundance of an all-you-can-eat model for music, but many musicians have been far less enthusiastic. According to Billboard and Canadian Business, a musician penned a frustrated screed noting that his BMI Royalty check showed that three song writers received 21 cents for 7,800 plays on Pandora and $1.05 for 5,960 plays on Spotify. That works out to per-stream royalties of $0.000027 and $0.0000176, respectively (Peoples, 2012). So for a small monthly fee or the occasional annoyance of advertisements, music lovers have access to a vast collective record library, which most likely includes your favorite artist. Forcing artists to rely less on record sales and focus more on building a brand and revenue stream through artist merchandising.

     As CD sales continue to decline, music merchandise is becoming an increasingly essential piece of artists’ revenues. According to Rolling Stones, Arena headliners like Tom Petty and Mötley Crüe get multimillion-dollar advances for signing deals with merchandising and apparel companies to manufacture their items. Concert tees, especially black ones, remain the best-selling products for artists (Hiatt, 2006).

     We have had the unique opportunity to create artist merchandise for several local artists, including Ariel Hill, Laura Reed, Alex Saad, KDSML, SOSA, White Noise, and many more. We are committed to providing excellent quality in all that we do while maintaining our environmental integrity throughout our screen-printing process. In our effort to bring people together to experience something so much greater than the individual, we encourage artists to create a tangible asset to their music and build a brand through artist merchandise.

Feel free to visit our website to learn more about our company and mission to impact the world through Music, Art, Fashion, and Action. If interested in artist merchandising or apparel printing, please contact us at ContactUs@TheYachtClubCo.com.  

Barmak, S. (2013). Can't stop the music. Canadian Business, 86(1/2), 67.

Christman, E. (2013). Pandora's Bigger Slice. Billboard, 125(26), 4-6.

Hiatt, B., & Knopper, S. (2006). The Big Business of Rock Tees. Rolling Stone, (996), 10.

Peoples, G. (2012). The Myth Of The Penny Pinchers. Billboard, 124(44), 10.

Team Human Clothing: Human Fest

As our brand grows internationally, we are continuously finding ways to become more involved in our community and take action towards the betterment of society. As many of you may already know, we are releasing a new clothing brand called Team Human. In our mission to impact the world through Music, Art, Fashion, and Action, we are bringing all these elements together and hosting Human Fest at Mercy Lounge on Tuesday, November 5^th.

Human Fest will be the official release party for Team Human clothing. Team Human Clothing melds fashion and charity by donating a portion of each sale to local charities. Team Human’s mission is simple: Make it cool to make a difference. Human Fest will feature a charity raffle of limited edition Team Human merchandise signed by members of the Tennessee Titans and Nashville Predators. Proceeds from the raffle will be donated to the Nashville based charities CarryOn Records and Linda’s Hope. 

Carry On Records: Fighting Cancer with Music

Carry On Records is a Nashville-based nonprofit organization aimed at providing cancer patients currently undergoing treatment the opportunity to write and record their own music in a live recording studio.

Linda’s Hope

Linda’s Hope provides support to those affected by pancreatic cancer by advancing research, supporting patients and families and raising community awareness for this critical cause.

Join us as we celebrate life, music, fashion, and the arts for a great cause. We’ll have performances by Startisan, Black Market Research, Jer Gregg, Evido, and more! Get advances tickets for $7 and $10 at the door on Tuesday at Mercy Lounge. Doors open at 7:30pm, and we’ll see you there!

Huge thanks to our sponsors at Lightning 100, Fireball Whisky, and Marathon Music Management!

P.S. Nashville needs to dance more!

Naked Without Us

We’re excited to announce our participation with Naked Without Us at the newly renovated 12^th & Porter Nashville. Naked Without Us is a fashion show featuring 8 local designers and boutiques, also performances by The Cold Stars, Blackfoot Gypsies, The Hollywood Kills, Strooly, and more. We encourage you to join us at this special event, as a portion of the ticket sales goes to help Carry On Records.

Carry On Records is a non-profit startup founded in Nashville, Tennessee, Music City, that aims to give those currently undergoing cancer treatment the opportunity to write and record their own music in a real recording studio.

Many clinical trials have shown the benefits of music therapy for short term pain, and some studies have even suggested that music may help decrease the overall intensity of a patient's discomfort during cancer treatments such as chemo therapy.

Carry On was established by four young people from Nashville, Tennessee with a common dream: To one day give people across the country who are battling cancer the opportunity to find comfort in the music they love, and to express themselves with the music they write.

There is no better place than Music City, USA to make a dream a reality. It will start here, and with your help it can begin now.

Starting a business is an expensive task, and starting a nonprofit is no different. While Carry On does their part to minimize overhead and  reduce the general expense associated with starting a nonprofit, they need your help to make Carry On Records a reality. 100% of your donation will go directly to bottom line expenses associated with Carry On Records.

Carry On Records seeks to raise $3,000 to assist in offsetting costs associated with this phase of a startup, including critical marketing material such as a website, promotional pieces for distribution to hospitals, doctors offices and clinics, and legal expenses.

It is our goal to host a Christmas benefit concert in December featuring Carry On Records artists and benefiting Carry On Records, so that we may continue to do what we love: help people fight cancer with music.