The Trunk Nashville: Pop-Up Shop

     When we first began our pursuit of establishing The Yacht Club Clothing Company, we had a vision that we would be able to bring fashion and entertainment from place to place. Our online store has allowed us the ability to reach a worldwide market with the potential opportunity of owning a brick-and-mortar location in the future. In the meantime, we wanted to build a trailer or truck that would allow us to open shop at events and a street corner near you. Well we made friends with The Trunk, which operates Nashville’s first fashion truck as well as a boutique located in East Nashville.

Abigail Franklin, an aspiring entrepreneur that has spent decades styling male performers including Bon Jovi, Prince, and members of Creed, started The Trunk to bring products to you versus waiting for you to come shop. We first spotted The Trunk truck among food trucks at an event, and we instantly fell in love with the concept of the fashion truck. After all, if you can sell gourmet grilled cheese sandwiches and hip-hop inspired wraps from a converted service truck, then why not clothing and jewelry?

We sent her an email to let her know how much we admired her passion; suddenly, it sparked this partner-ship between our brands. In our attempt to bring fashion from place to place, The Trunk Truck & Boutique became the first retail location to carry The Yacht Club brand in Nashville. That’s not all…

In our effort to keep overhead costs low, we are constantly working on ways to bring our merchandise to you without the commitment of a storefront lease. So, The Trunk is emptying their store to set up shop at the Fashion for a Fraction event, and they are graciously allowing us to have a 2-day pop-up shop at their location.

We’ll be hosting the pop-up shop this weekend, Jan. 25^th & 26^th, located at The Shoppes on Fatherland. We’ll be showcasing new and exclusive merchandise with store discounts, food, music, and beverages.

Come fellow-ship with us as we celebrate Music, Art, Fashion & Action.

Gregory, S. (2009). Pop-Up Shops. Time, 174(21), 71.

Matthews, D. (2013). Go west, young man. Roads & Bridges, 51(6), 82.

McMAHON, T. (2012). Pop-up goes the shop. Maclean's, 125(18), 46-47.

Reggie Williams

Reggie Williams grew up on a steady diet of Jazz and Soul like George Benson, Sade, and All Jarreau, but it was hearing rock and pop when he was 13 that made him want to begin writing and recording music. Reggie started performing around the same time, and people became connected to his music much like the way he was connected to the music he loved.

Reggie began with two bedroom recordings titled, Songs For Stories and Learning to Live, which you can find for free here: reggiewilliams.bandcamp.com. He grew up in the scene, playing any show he could get, and moved on to Florida State University’s Music School.

He began writing more songs while obtaining his education, and knew he wanted to do something of higher fidelity that would convey the ideas better. So he began saving up and began recording with a close friend and producer, Robby, and released the Change EP in January of 2012, which can also be found on Reggie’s Bandcamp.

Currently, Reggie resides in Orlando, FL, and the next step is to give more and to grow. He has been writing more songs since his move, and he plans to record an EP and head on tour up the east coast to 33 cities, one of which will be Nashville, with the help of our audience backing his Kickstarter, which you can check out here: http://kck.st/19Y0HAw. Reggie and his backers believe in what he is doing here wholeheartedly, and we want to invite you to join as well.

Reggie WIlliams - Change