Festival Evolution: FestEvo App

     With festival season approaching fast, we’re all in a scramble to find out what festivals we’re going to attend and who of our friends are going too. Well ease your mind and scramble no more, we’ve found the perfect app to assist you during festival season. Our dear friend, Tucker Gumber, and his team of dreamers have a passion for festivals and they are in pursuit of developing and funding an app called FestEvo.

Tucker’s quest of FestEvo spawned from spending the last three years of his life reviewing festivals from his website: www.TheFestivalGuy.com. His ultimate goal from the start was to find ways to improve the festival experience. His idea was to go to as many festivals as possible with the belief that eventually an idea to improve them would soon come into fruition.

Suddenly, the idea came to him after attending South By South West. After returning home and catching up with friends on Facebook, Tucker saw pictures being posted from many of his friends that had attended SXSW as well.  Missing the opportunity to connect with his friends because he didn’t know that they were attending the same festival, Tucker realized that festivals would be improved if everyone knew which of their friends were going to each festival ahead of time.  So he created a mobile app and website to diminish this problem, and he continuously added new features through the concept of “wouldn’t it be cool if…”

FestEvo makes sure you always have people to go to festivals with by showing you which of your friends are going (or want to go) to each festival. FestEvo makes it easier to know the entire lineup by giving you access to every festival lineup and letting you listen to each artist via Spotify and SoundCloud. The more artists you know, the more fun you will have. FestEvo also helps the festivals improve by having the users fill out surveys so they get real data on ways the festival can improve. 

The biggest feature in FestEvo is the Camp feature. Every member is encouraged to create a “Camp” with the people who they are going to the festival with. Having everyone in a group chat leading up to the festival will help everyone get to know each other leading up to the event. FestEvo will also work with the camp creators to encourage its members to stop bringing trash (plastic water bottles, glow sticks) to the festival and pick up their campsite once the festival ends. 

Fast-forward 10 months and FestEvo has everything you need to prepare for your favorite festival. The only thing FestEvo is missing is the funds to fully develop the application, so they need your help! They only have a few days left in the campaign to raise funds and you get awesome festival gear, tools, and accessories for your donations! You can help make FestEvo possible by donating and sharing this campaign with your friends!

Sharing is caring and caring is love, so show some love to FestEvo! Become a part of something much larger than the individual and change the festival going experience forever! And for that, we would salute You!

Check out the video below to learn more about the Festival Evolution!

The Trunk Nashville: Pop-Up Shop

     When we first began our pursuit of establishing The Yacht Club Clothing Company, we had a vision that we would be able to bring fashion and entertainment from place to place. Our online store has allowed us the ability to reach a worldwide market with the potential opportunity of owning a brick-and-mortar location in the future. In the meantime, we wanted to build a trailer or truck that would allow us to open shop at events and a street corner near you. Well we made friends with The Trunk, which operates Nashville’s first fashion truck as well as a boutique located in East Nashville.

Abigail Franklin, an aspiring entrepreneur that has spent decades styling male performers including Bon Jovi, Prince, and members of Creed, started The Trunk to bring products to you versus waiting for you to come shop. We first spotted The Trunk truck among food trucks at an event, and we instantly fell in love with the concept of the fashion truck. After all, if you can sell gourmet grilled cheese sandwiches and hip-hop inspired wraps from a converted service truck, then why not clothing and jewelry?

We sent her an email to let her know how much we admired her passion; suddenly, it sparked this partner-ship between our brands. In our attempt to bring fashion from place to place, The Trunk Truck & Boutique became the first retail location to carry The Yacht Club brand in Nashville. That’s not all…

In our effort to keep overhead costs low, we are constantly working on ways to bring our merchandise to you without the commitment of a storefront lease. So, The Trunk is emptying their store to set up shop at the Fashion for a Fraction event, and they are graciously allowing us to have a 2-day pop-up shop at their location.

We’ll be hosting the pop-up shop this weekend, Jan. 25^th & 26^th, located at The Shoppes on Fatherland. We’ll be showcasing new and exclusive merchandise with store discounts, food, music, and beverages.

Come fellow-ship with us as we celebrate Music, Art, Fashion & Action.

Gregory, S. (2009). Pop-Up Shops. Time, 174(21), 71.

Matthews, D. (2013). Go west, young man. Roads & Bridges, 51(6), 82.

McMAHON, T. (2012). Pop-up goes the shop. Maclean's, 125(18), 46-47.