Marketing Director - Resume

Reynolde Lafayette Jordan II

1013 Summit Ave. Nashville, TN 37208 

rjordan@theyachtclubco.com | 901.487.9498

Summary of Qualifications:

Holds a Bachelor of Business Administration from Middle Tennessee State University with over 8 years of combined sales and marketing experience in business and entertainment. Helped ServiceSource Intl. train, create, and lead a team that performed 16% higher than projected for the Adobe Systems account sales. Assisted in the marketing development and promotions for local entertainment companies and venues, such as, but not limited to: CID Entertainment, Limelight Entertainment Venue, The Yacht Club Company, and Everything’s Nice Productions.

Areas of Expertise:

Marketing/Advertising
Social Media Platforms

Brand Management 
Inside/Outside Sales 
Artists Relations

Graphic DesignWeb Development

Special Event Coordination 
Promotional Sales 

Career Objective:

Experienced marketing director and accomplished entrepreneur utilizing the knowledge and skills necessary to possess a strong capacity to make a greater contribution in sales and become a coercive voice in the entertainment industry

Professional Experience:

The Yacht Club Company, LLC - Nashville, TN
Social Media Coordinator, Fashion & Web Design (2012- Present)

• Responsible for monitoring and managing business operations; including coordination of marketing, sales, and purchasing
• Successfully planned and executed social media engagement strategy increasing online audience by 95%
• Developed creative/marketing panel to maintain positive inventory turnover and encourage customer feedback
• Design, monitor, and actively update website and social media with new merchandise, designs, and advertisements
• Managed and developed Brand Ambassador program that increased brand awareness, market visibility and sales by 40%

CID Entertainment, LLC - Nashville, TN

Event Ambassador, VIP Experience Coordinator (2011- Present)

• Responsible for the promotion, coordination, and execution of CID Entertainment VIP programs for select events
• Consistently deliver an above and beyond guest VIP experience to increase brand awareness and customer retention
• Effectively communicate technical and logistical components with venue personnel, vendors, and local staff
• Assist lead CID representative with daily tasks, event set-up, and post-production follow up

Education:

Full Sail University 

• Master of Science, Entertainment Business – expected graduation December 2013

Middle Tennessee State University

• Bachelors of Business Administration, Business Management – GPA: 3.24

Marketing/Promotions & Branding Campaigns:

• Arrington Vineyards Wine Tasting at The Chop House Restaurant - Event Coordinator (2009)
  
• New Genesis Christian Ministries - Branding/ Web Design (2010-Present)
  
• LeVian Jewelry Gala at Jared’s the Galleria of Jewelry - Event Coordinator (2010)
  
• DayGlow World Paint Tour - Promoter (2011)
  
• ICan Graphics Printing Company - Graphic Designer (2011)
  
• Identity Festival Concert Tour - Promoter (2011)
  
• Electric Forest Music Festival - Production (2011)
  
• Moon Cricket Entertainment - Event Promotion (2011)
  
• Everything’s Nice Production - Event Promotion (2011)
  
• Bassnectar New Years at Bridgestone Arena - VIP Coordinator (2011- Present)
  
• South Mouth Wings Restaurant - Branding/Marketing (2012)
  
• The Yacht Club Clothing, LLC. - Branding/Marketing (2012-Present)
• Marathon Music Works - Production Asst. (2013-Present)
• Forecastle Music Festival  - Ticketing (2013)
• Southern Ground Music & Food Festival - Production Asst. (2013)
• Vendini Ticketing - On-Premise Sales Rep. (2013)
• National Shows 2 (NS2) - Production Asst. (2013-Present)