The Laura Reed

 To say that Laura Reed can sing is a major understatement.

One could probably attribute all kinds of reasons behind Laura’s incredible voice---one that has the uncanny ability to sound truly distinctive while simultaneously being reminiscent of artists such as Erykah Badu, Nelly Furtado, and the late Amy Winehouse.

Perhaps it’s because she was born in the Motherland (South Africa, to be exact) or that she grew up in the Southern hospitality of Raleigh/Durham, North Carolina. Or maybe it’s due to the influence of some of her greatest musical inspirations; including Aretha Franklin, Stevie Wonder, Billie Holiday, Joni Mitchell, Bob Marley and Lauryn Hill. It also might be because of just how willing she is to be artistically vulnerable, both on the stage and off, as she strives to both learn and teach about love and life. All the while evolving into the artistic force she’s destined to become---something that translates very clearly in her voice as well as her lyrics. The Yacht Club Company got the unique opportunity to not only create here merchandise but also learn more about her passion for music.

When asked, Laura always says that she makes Soul music. To Laura, soul music is more than just a genre, but also a source and destination. She strives to create honest, uplifting, and soulful music that is relatable, empowering, and vulnerable when it needs to be. She writes very personally and often writes songs filled with advice that she needs to hear. All of the elements of her music have to be complimented by a solid groove and dynamic arrangement. The music Laura creates is often referred to as a Soul/Pop hybrid, fusing elements of both, in what can be catchy, soulful, anthems.

Laura’s mission for her music has always been the same, spread healing, love, positivity, and empathy through music. She wants people to leave her shows and listen to her music and feel inspired; feeling part of something bigger than themselves and feel joy. Music is one of the best medicines, and can often put our lives into perspective in a single song. That is what she strives for. And for that we salute her!