Before we know
it, the fall and winter season will be behind us and the festival season will be upon us. We
are all eager to discover the featured-filled line-ups, and we’re certain that you all have
began planning your travel and buying your early-bird tickets. If you haven’t
done so, we suggest you get a head start on everyone else to avoid running into
any additional cost.
As we progress
our efforts to bring you the latest in music, art, fashion, and action, we find
it necessary and extremely beneficial to make an appearance in Austin, TX at
the South by Southwest (SXSW) Conferences & Festivals, March 8-17, 2013. This
unique festival is a melting pot for musicians, filmmakers, entrepreneurs,
manufacturers, distributors, and designers. We all have a favorite music
festival, but nothing is as sweet as the entertainment industry’s version of
spring break.
South by
Southwest dates back to 1987 when it was started as just a music festival, and
since, it has grown to include film, technology, and interactive categories. As
the interactive categories of the festival began to form, it was largely made
up of technology start-ups, investment firms and agencies. Last year (SXSW
2011) sparked the first installment of Style X (pronounced “style by”), the
first fashion element added to the festival. This year at SXSW 2012, Style X was
held at the Austin Convention Center as an SXSW-official event that was free and open
to the public.
Unfortunately, Style
X has decided to go its separate ways and will not be included in the fashion
segment of SXSW 2013. Fortunately, Style X has ventured out to form an
independent, unofficial event during the SXSW festival. The founders of Style
X, Joah Spearman and Jon Patillo, decided to take the concept for a style
program into their own hands and formed The Neighborhood. At the moment, we don’t
have many details to share on The Neighborhood; however, as March 2013
approaches, we’ll have more information to share.
We feel that is
our opportunity to showcase our talents, gain inspiration, and progress towards
setting the standards for our generation and industry. We couldn’t thank the
founders of Style X and The Neighborhood enough for having the courage to leave their
shores to discover new land (not literally, but metaphorically). And for that, we
salute you!
“Opportunities
of a lifetime must be seized within the lifetime of the opportunity.”
