Turn Down Tuesdays

     In a social culture where we frequently use the phrase “Turn Up”, we are constantly asking ourselves, “Turn down for what?” Suddenly, we found the perfect excuse to not turn up, yet turn down on Tuesdays. From the creative minds behind Strooly & Full Circle Presents, Turn Down Tuesdays is a new weekly series to showcase the very best in comptemporary bass music.

     Located at William Collier’s in the historic Marathon Village of Nashville, Turn Down will feature a variety of guest tastemakers playing the highest quality House, Garage, UK Funky, Hip Hop, Techno, Club, and overall ‘Turn Down’ oriented music.

      Each week the resident host, Strooly, will be joined by a variety of carefully selected guests to 'Turn Down’ a notch. The night opens with the first hour from 6-7pm with 2-for-1 drinks complimented by a featured guest mix. After the first hour, Strooly serves up a solid hour of the Fresh Vibes of the week, followed by a live exclusive mix and Q&A session with the special guest.

     The series began this past Tuesday with the first featured guest as Hustle Up, also known by his higher energy touring DJ moniker, White Noise. You can download and stream the live mix and subscribe to the Turn Down podcast series at Future-Everything.

     Next week, the featured guest will be TREEKEEPER. So join us on Tuesday nights as we celebrate this new wave, and fellow-ship with like-minded individuals and appreciate the ‘quieter’ things in life. Until then, turn down with the featured mixes below!

Turn Down Vol. 1 – Featured Mix – W8 / Cold Fresh Pillows

Turn Down Vol. 1 – Fresh Vibes Playlist

The Future of Artist Revenue Streams

     As we pursue our dreams in this Digital Age, the Internet has equipped artists of all kind with the power to accomplish their career goals in Music, Art, Fashion, and Action. Crow-funding sites like KickStarter provide emerging artists the opportunity to acquire the funds necessary to fuel their passion and develop their craft. Corporate company cast-offs focus beyond brick-and-mortar and open up shops on Storenvy, Etsy, Shopify, and Big Cartel. Also, the torrent of streaming music services has erupted, with Spotify and Pandora creating a digital distribution platform for musicians and entertainers. Although there are many options for sourcing revenue, The Yacht Club Company specializes in providing quality artist merchandise as a fundamental tool in establishing a brand and growing your network.

     Listeners have flocked to this easy abundance of an all-you-can-eat model for music, but many musicians have been far less enthusiastic. According to Billboard and Canadian Business, a musician penned a frustrated screed noting that his BMI Royalty check showed that three song writers received 21 cents for 7,800 plays on Pandora and $1.05 for 5,960 plays on Spotify. That works out to per-stream royalties of $0.000027 and $0.0000176, respectively (Peoples, 2012). So for a small monthly fee or the occasional annoyance of advertisements, music lovers have access to a vast collective record library, which most likely includes your favorite artist. Forcing artists to rely less on record sales and focus more on building a brand and revenue stream through artist merchandising.

     As CD sales continue to decline, music merchandise is becoming an increasingly essential piece of artists’ revenues. According to Rolling Stones, Arena headliners like Tom Petty and Mötley Crüe get multimillion-dollar advances for signing deals with merchandising and apparel companies to manufacture their items. Concert tees, especially black ones, remain the best-selling products for artists (Hiatt, 2006).

     We have had the unique opportunity to create artist merchandise for several local artists, including Ariel Hill, Laura Reed, Alex Saad, KDSML, SOSA, White Noise, and many more. We are committed to providing excellent quality in all that we do while maintaining our environmental integrity throughout our screen-printing process. In our effort to bring people together to experience something so much greater than the individual, we encourage artists to create a tangible asset to their music and build a brand through artist merchandise.

Feel free to visit our website to learn more about our company and mission to impact the world through Music, Art, Fashion, and Action. If interested in artist merchandising or apparel printing, please contact us at ContactUs@TheYachtClubCo.com.  

Barmak, S. (2013). Can't stop the music. Canadian Business, 86(1/2), 67.

Christman, E. (2013). Pandora's Bigger Slice. Billboard, 125(26), 4-6.

Hiatt, B., & Knopper, S. (2006). The Big Business of Rock Tees. Rolling Stone, (996), 10.

Peoples, G. (2012). The Myth Of The Penny Pinchers. Billboard, 124(44), 10.

Team Human Clothing: Human Fest

As our brand grows internationally, we are continuously finding ways to become more involved in our community and take action towards the betterment of society. As many of you may already know, we are releasing a new clothing brand called Team Human. In our mission to impact the world through Music, Art, Fashion, and Action, we are bringing all these elements together and hosting Human Fest at Mercy Lounge on Tuesday, November 5^th.

Human Fest will be the official release party for Team Human clothing. Team Human Clothing melds fashion and charity by donating a portion of each sale to local charities. Team Human’s mission is simple: Make it cool to make a difference. Human Fest will feature a charity raffle of limited edition Team Human merchandise signed by members of the Tennessee Titans and Nashville Predators. Proceeds from the raffle will be donated to the Nashville based charities CarryOn Records and Linda’s Hope. 

Carry On Records: Fighting Cancer with Music

Carry On Records is a Nashville-based nonprofit organization aimed at providing cancer patients currently undergoing treatment the opportunity to write and record their own music in a live recording studio.

Linda’s Hope

Linda’s Hope provides support to those affected by pancreatic cancer by advancing research, supporting patients and families and raising community awareness for this critical cause.

Join us as we celebrate life, music, fashion, and the arts for a great cause. We’ll have performances by Startisan, Black Market Research, Jer Gregg, Evido, and more! Get advances tickets for $7 and $10 at the door on Tuesday at Mercy Lounge. Doors open at 7:30pm, and we’ll see you there!

Huge thanks to our sponsors at Lightning 100, Fireball Whisky, and Marathon Music Management!

P.S. Nashville needs to dance more!

Naked Without Us

We’re excited to announce our participation with Naked Without Us at the newly renovated 12^th & Porter Nashville. Naked Without Us is a fashion show featuring 8 local designers and boutiques, also performances by The Cold Stars, Blackfoot Gypsies, The Hollywood Kills, Strooly, and more. We encourage you to join us at this special event, as a portion of the ticket sales goes to help Carry On Records.

Carry On Records is a non-profit startup founded in Nashville, Tennessee, Music City, that aims to give those currently undergoing cancer treatment the opportunity to write and record their own music in a real recording studio.

Many clinical trials have shown the benefits of music therapy for short term pain, and some studies have even suggested that music may help decrease the overall intensity of a patient's discomfort during cancer treatments such as chemo therapy.

Carry On was established by four young people from Nashville, Tennessee with a common dream: To one day give people across the country who are battling cancer the opportunity to find comfort in the music they love, and to express themselves with the music they write.

There is no better place than Music City, USA to make a dream a reality. It will start here, and with your help it can begin now.

Starting a business is an expensive task, and starting a nonprofit is no different. While Carry On does their part to minimize overhead and  reduce the general expense associated with starting a nonprofit, they need your help to make Carry On Records a reality. 100% of your donation will go directly to bottom line expenses associated with Carry On Records.

Carry On Records seeks to raise $3,000 to assist in offsetting costs associated with this phase of a startup, including critical marketing material such as a website, promotional pieces for distribution to hospitals, doctors offices and clinics, and legal expenses.

It is our goal to host a Christmas benefit concert in December featuring Carry On Records artists and benefiting Carry On Records, so that we may continue to do what we love: help people fight cancer with music.

Message from Founders

Ahoy Mates,

First and foremost, we would like to recognize every official member for his or her outstanding support and dedication to The Yacht Club Movement in 2013. It is through your passion, voice, and progressive efforts that the guidelines and ideals that we hold so dear to our hearts will forever stand the tests of time. To all of our loyal fans and followers, it is through your love and admiration that motivates and inspires us all to continue pushing forward into 2013. Separated we are weak, but united we are strong. 



In response to the numerous requests we have received to either be involved on a higher level or to just simply help with the movement, we offer you this solution:  follow the guidelines we have set forth, talk about Yacht Club, excite others about Yacht Club, share your moments in Yacht Club, live your life as if there is no tomorrow, and, most importantly, be that positive influence for those around you. If you go can accomplish this, then you will forever be a part of the movement and the greatest story never told.



For those few extraordinary individuals who truly exemplify the standards and guidelines of the Yacht Club Company, we now invite you to come forth. Together we can expand our efforts into new territories through our exclusive Brand Ambassador Program. Those chosen will be privileged to:



• Recognition as an Official Yacht Club Company Brand Ambassador.

• Access & Input into The Yacht Club Creative Process.

• Special Wholesale & Discount Pricing Options.

• VIP Access to Select Yacht Club Events.



If you feel that you would be a great fit to our team, please submit a resume and cover letter to contact@theyachtclubco.com, or mail to:  TheYacht Club Company, LLC. 1013 Summit Avenue, Nashville, TN 37203.



We look forward to hearing from you soon and joining our movement towards the betterment of the world! Please be sure to follow us on Facebook, Instagram, and Twitter to stay updated on news and limited releases. Together we can impact the world one person at a time, and for that we salute you.

The Laura Reed

 To say that Laura Reed can sing is a major understatement.

One could probably attribute all kinds of reasons behind Laura’s incredible voice---one that has the uncanny ability to sound truly distinctive while simultaneously being reminiscent of artists such as Erykah Badu, Nelly Furtado, and the late Amy Winehouse.

Perhaps it’s because she was born in the Motherland (South Africa, to be exact) or that she grew up in the Southern hospitality of Raleigh/Durham, North Carolina. Or maybe it’s due to the influence of some of her greatest musical inspirations; including Aretha Franklin, Stevie Wonder, Billie Holiday, Joni Mitchell, Bob Marley and Lauryn Hill. It also might be because of just how willing she is to be artistically vulnerable, both on the stage and off, as she strives to both learn and teach about love and life. All the while evolving into the artistic force she’s destined to become---something that translates very clearly in her voice as well as her lyrics. The Yacht Club Company got the unique opportunity to not only create here merchandise but also learn more about her passion for music.

When asked, Laura always says that she makes Soul music. To Laura, soul music is more than just a genre, but also a source and destination. She strives to create honest, uplifting, and soulful music that is relatable, empowering, and vulnerable when it needs to be. She writes very personally and often writes songs filled with advice that she needs to hear. All of the elements of her music have to be complimented by a solid groove and dynamic arrangement. The music Laura creates is often referred to as a Soul/Pop hybrid, fusing elements of both, in what can be catchy, soulful, anthems.

Laura’s mission for her music has always been the same, spread healing, love, positivity, and empathy through music. She wants people to leave her shows and listen to her music and feel inspired; feeling part of something bigger than themselves and feel joy. Music is one of the best medicines, and can often put our lives into perspective in a single song. That is what she strives for. And for that we salute her!