Classic Williams - Epic Win

Like the Ryman Auditorium, not much has changed inside Nashville’s urban scene. The same artists that a few years ago were championed as “the next big thing” are still being championed, and the same producers that were “tomorrow’s sound” are still recycling yesterday’s rhythms. The current scene’s roots run deep beneath the streets, leaving little room for young artist to push their way through. It’s time for Nashville to turn their eyes and ears to the skies, there you will find Nashville native & hip-hop enigmatic Classic Williams, a skilled MC and songwriter. Classic Williams is separating himself from the likes of other artist and reviving Nashville’s languid urban scene with the release of his debut album EPIC WIN.

Dropping consecutive mixtapes in 2009, 2010, 2011, 2012 (A Classic Mixtape, #iHateClassic, #SMH, The Soul of Nigger Charlie, re(FLEX)tions) as well as freestyle battles, radio airplay, live performances and being featured on several local projects, the buzz around Williams has steadily grown throughout the Southeast region. Currently enrolled at Middle Tennessee State University (Recording Industry Major, concentration in Music Business), William's passion for music started at an early age, as he remembers music has always been a part of his life, recalling his early years: “I’m an entertainer, but I’ve always known that I would be in music, as an only child I had to entertain myself. I loved a crowd, always putting on shows for my mom and her friends.”

One of the reasons that Williams’s music has seen a surge in popularity is his ability to vividly deliver a picture via words. “When I was first introduced to MC’s like Jay-Z & Nas, they really opened up my mind; Jay really made me visualize his lyrics, and it made me realize I could do this because that’s how I was already writing.” Listeners have come to expect William’s penchant for intricately flowing lyrics sprinkled with diverse commentary. Songs like the mind splitting “21st Century” find Williams searching deep within his own soul with one hand while delving the other even deeper into the economic, racial and political soul of the United States. He keeps it light with club tracks like the contagious “Sorority Girls” feat. Sebastian Garcia and cements his mass appeal via his first radio single “Tokyo Lights” feat. Angie Maxx. 

Calling his debut album “EPIC WIN” could be seen as a bit dreamy, maybe even braggadocios, but William’s confidence is contagious and he is well aware of the road laid out before him: “This is just the beginning until they are handing me a Grammy, and even then... I’ll just be getting started.” And for that, we salute you!

Watch the new "#Repeat" music video from Classic Williams featuring The Yacht Club Clothing:

Paper Airplanes

In a generation that is engulfed by technology, many entrepreneurs are allowed the opportunity to distribute their ideas through the wonderful world of the Internet. Although much of The Yacht Club Company production is done in-house, from our living room, we depend solely on online market places for the exponential growth of our brand through online retail and distribution. We are constantly inspired by some of the work we find on sites like Esty, Storenvy, and Big Cartel. These sites allow creative business owners the opportunity to distribute music, art, and fashion at little or no cost. We had the opportunity to see this growth first hand through our dear friend and visual artist, Natalie Rose.

Natalie Rose moved to Nashville, TN from San Francisco, CA about 3 years ago. She has been painting since as long as she can remember. Through her own personal and professional network, Natalie was able to sell several of her psychedelic pieces, but she recently decided that Etsy was such a great way to share what she love doing to an online community of over 15 million buyers and business owners.

She just launched her new series titled "Paper Airplanes," and we can’t tell you how excited we were to see the collection after much anticipation! This series is all about stirring that inner youthfulness and innocence in each of us. There is typically only one solid time in each of our lives where we truly believe we can do or be anything. We believe the best in people, and we believe we deserve the best. Fear is not something that we know yet. Failure is not something that has a hold on our soul yet. Life is full of wonder and possibility.

“Often times as we age, we forget about the simplicity of life and clutter our world with work, money, everyday problems, and it becomes so overwhelming that the innocence inside of us fades and we find ourselves walking the streets with a scowl on our face and a bitter taste in our mouth. Suddenly, something sparks our memory and we are left with a question of "what happened"?”

Natalie Rose has been such an inspiration to us by creating art that is colorful and whimsical. Each piece in the “Paper Airplanes” series serves as a constant reminder of some sort of child-like feeling. And for that, we salute you!